Diddums Draught

Diddums Draught was a personal project, exploring a conceptual beer cover design. Nuances of the aesthetic were derived from inside jokes between flat mates. A humorous play on millenial lifestyles and thinking.

All aspects of the work from design layout, to illustration, and finally copy was created by me.

The copy reads: "For those days when you can't be bothered opening the expensive one. Or, if all your craft beer is too alcoholic and you don't want to get a buzz. Drink a Diddums Draught. Doyh."

Artwork created with Adobe InDesign & Illustrator.